Can you combine advertising with texts that are actually relevant? In this project initiated by Blanko, an agency from Duesseldorf, we tried just that.
It worked well: The sub-site generated a high number of visits and pageviews, for a brand that is in everybody's head, but not necessarily high on the "must buy" mind-set. But there was a connection: Post-it is a tool to store ideas and that was what the texts where all about: Ideas and new approaches. Around the world.
Client: Blanko.biz
Campaign: 3M Deutschland Post-it Bildungsinitiative
Work done: Editorial concept, texts
Duration: 12 month